Comparative Advertising to Get Edge Over Competitors

Comparative Advertising to Get Edge Over CompetitorsComparative Advertising to Get Edge Over CompetitorsLets say you make a widget. Its a great widget the best one on the market. Theres another widget out there thats not as good as yours, but it has better recognition and market share. What do you do? Well, this could be the perfect time to use comparative advertising. If you really do have a product or tafelgeschirr that leaves the competition in the dust, you should seriously consider doing some side-by-side comparison advertising. What Is Comparative Advertising? In laymens terms, its simply the process of directly comparing your product or service to that of a major competitor. Whether its Coke vs Pepsi, Nike vs Adidas, or Republican vs Democrat, the formula is usually the same. Point out the ways your brand is stronger than the other, and pay particular attention to the weaknesses of the other brand. Perhaps the greatest example of this was the Im a Mac, Im a PC campaign. Ap ple won that battle in a landslide. If the competitor has had a recent PR disaster, that can also work to your advantage. One prime example of this was the London Eye ride, which was sponsored by British Airways. The wheel was having trouble being raised. Virgin Atlantic floated a blimp above the wheel saying BA Cant Get It Up, making Virgin Atlantic seem like the cool guy and one that can get things done. Its considered one of the greatest brand vs brand stunts ever devised. Is Comparative Advertising Legal? Yes, totally legal. BUT, there are guidelines that have to be followed. Every country has slightly different laws around it, with some (the U.K.) being more strict than the USA or Australia. You cannot make untrue statements about the competition, or blatantly misleading claims. If you tell. The Pros of Comparative Advertising There are many if you have claims that can hold water. For a start, if you are a challenger brand (i.e. much smaller than the leading brand), you can ride their coattails with a campaign daring them to fight back. Its a winning situation whatever happens. If they do, youve engaged them and youll get free press. If not, people assume youve won because the other brand is staying quiet. Comparative advertising is also a good way to compare your product or service instantly with one that people already know. Remember when Dyson first came onto the market? It was new, it was unheard of, and boy, was it expensive. But when Dyson went up against brand-name vacuums that people knew, and trusted, and blew them out of the waterDyson became the champion. Comparative advertising is also an excellent way to quickly and easily list product or service benefits to the consumer. A side-by-side list, showing how your brand beats the competition in every category. It can be that your washing powder cleans twice as white with half the amount (OxyClean made that claim, and it made the brand a household name). Cons Yes. Make no mistake, if yo u are going to step into the ring with another brand, you are going to trade blows. Take one of the most famous pieces of comparative advertising ever done- Avis vs Hertz. The year was 1962. Avis was looking for a new ad campaign to boost sales and went to the smartest new kid on the block- Doyle Dane Bernbach. Bill Bernbach got to the heart of the matter immediately. He wanted to know the strengths of Avis, and hit upon the tagline We Try Harder. Ads like When Youre Only No. 2, You Try Harder. Or Else, were a massive hit. It was clear Avis was taking potshots at Hertz. And of course, Hertz fired back. Long copy ads like For years, Avis has been telling you Hertz is No. 1. Now were going to tell you why put Hertz back in the power position. And for decades, they were fighting it out, calling out weaknesses about the others company. Its also worth noting that some of the bigger, meaner brands will have no hesitation in taking a smaller brand to court if theres a hint of something mis leading. Do you want that to happen? Remember- Only Start a Fight You Can Win Are you sure of your claims? Can you back them up? Do you know, with 100 percentaccuracy, that the other brand or service is unten liegend to yours? If youre nodding yes to every question, then that sounds like a battle worth taking on. However, if you have any doubts about the claims, or if the brand youre going up against can outspend you $100 to $1, think twice. Not every David can knock down a Goliath.

Twitter speaks up after an actors found working at a Trader Joes

Twitter speaks up after an actors found working at a brsenspekulant JoesTwitter speaks up after an actors found working at a Trader JoesTwitter piped up recently in response toa Daily Mail storylater reported on by Fox News, about how two shoppers saw former Cosby Show actor Geoffrey Owens working at a Trader Joes location in New Jersey.Karma Lawrence, who reportedly works as a medical secretary, saw Owens while at the grocery store in Clifton, NJ, with her wife, The Daily Mail reports. She took pictures of him and told the publication how she felt seeing him thereI would have thought after The Cosby Show he would maybe be doing something differentIt was a shock to see him working there and looking the way he did It made me feel really bad. I was like, Wow, all those years of doing the show and you ended up as a cashier. she told The Daily Mail.Owensreportedly played the role of Elvin Tibideaux on the show between 1985 and 1992, but has also starred in others in the years following .But as messages of support for Owens bubbled up on Twitter, it became clear that people didnt like the way he was characterized and had manythoughts on what it takes to support yourself financially during your career.Good Morning America reported that according to him, since appearing on the Cosby Show (and excluding a theater job), he hasnt had a position thats lasted more than 10 weeks in 26 years. He reportedly quit his job at Trader Joes because of all this unwanted attention, although the store is open to his return.Owens appeared on the morning showtoday, where he explained things from his perspectiveOwens told the morning show that eventually, his depiction as the Cosby guy who got shamed for working at Trader Joes thats going to pass. But he went on to say what he hopes this does for the way we think about work overallI hope what doesnt pass is this idea that people are now thinking, this re-thinking about what it means to work. You know, the honor of the working person an d the dignity of work. And I hope that this period that were in now where we have this heightened sensitivity about that, and a re-evaluation of what it means to work, and that re-evaluation of the idea that some jobs are better than others because thats actually not true.There is no job thats better than another job. It might pay better, it might have better benefits, it might look better on a resume and on paper, but actually, its not better. Every job is worthwhile and valuable, and if we have kind of a re-thinking about that because of whats happened to me, that would be great. But no one should feel sorry for me, either from a positive or a negative perspective.he said.Check out what people have been saying about Owens on TwitterHeres what Twitter had to say

The guide to tying up professional loose ends before the new year

The guide to tying up professional loose ends before the new yearThe guide to tying up professional loose ends before the new yearWith Thanksgiving on our heels as 2017 quickly comes to a close, you might spend some time over the holidays thinking about not only what youre thankful for in work and life, but also what else you want to do for your career by the end of the year.Consider this a professional to-do list of sorts.Get back in touch with your networkReconnect with your professional connections.Fill them in on how youre doing at work, and if your schedule allows, offer to help them with an upcoming project they tell you about when you reopen a dialogue.Get feedback from your manager ahead of Q1The classic performance review can be stressful, but take a minute toisolate your emotions from the process and promise that whatever constructive criticism your manager gives you, 2018 is an huge opportunity to to take his or her tips to heart.If things dont work like this at your compa ny - meaning, you dont have annual performance assessments - see if you can get some time on your supervisors calendar to talk about how youre faring anyway.Wouldnt it be great to go into the first quarter of the new year with total clarity about where you stand, and what it will take to reach your goals at work?If you dont love your job, consider thisBernard Marr, author, keynote speaker, and data expert, writes about the questions you should respond to before the year is over in a LinkedIn post.One of them is, what can you do to improve your job satisfaction? Maybe its a case of asking for more of the types of projects you like best, or delegating more, or improving your skills in some area. Could you improve your work/life balance in any way? Create stronger boundaries around your work responsibilities so that they dont bleed into your life? What would give you more satisfaction?Whether or not you like your career or not, use the end of the year as a time for reflection on your life as a whole.Go on an informational interview or twoYouve been checking out your dream company with fascinating job openingsfor months. First you have toget to know people there.After reading up about the industry and its leaders, plus putting LinkedIn to good use, you finally score an in. See if someone at the company will grant you an informational interview so you can see if both the company and job posting could be right for you.Remember that even if you meet and nothing pans out now, that doesnt mean you and your connection cant help each other professionally at some point down the line if you stay in touch.Make your goals list for 2018Sit down and come up with a list of things youd like in your career next year. Write down the names of people who might be able to point you in the right direction, and make a point to connect with them in the coming months.Whether you want to build your personal brand or start your own business, this is one way to get the ball rolling ahead of the new year.

Find out How Your Boss Might Be Watching You at Work

Find out How Your Boss Might Be Watching You at WorkFind out How Your Boss Might Be Watching You at WorkMore companies are monitoring their employees electronically. Active monitoring of employees has risen recently from 35 % to 80 %. Why? What can you do about it? Privacy in todays workplace is largely illusory. In this era of open space cubicles, shared desk space, networked computers and teleworkers, it is hard to realistically hold onto a belief in private space, said Ellen Bayer, AMAs human resources practice leader. Why Companies Monitor Employees The reasons companies monitor employee activities are valid business reasons, not just a desire to snoop. The AMA listed (in alphabetical order) five reasons given by survey companies as to why they monitor their employees. Legal Compliance. In regulated industries, taping telemarketing activities gives both the company and the consumer some degree of legal protection. Also, electronic recording and storage may be considered part of a companys due diligence in keeping adequate records and files.Legal Liability. Employees who are unwittingly exposed to offensive graphic material on colleagues computer screens may charge a hostile workplace environment.Performance Review. Customer service and consumer relations personnel are frequently taped as they field calls, and tapes are reviewed with supervisors to evaluate and improve job performance. Productivity Measures. Net-surfing, personal use of office e-mail, and/or dialing up 900 numbers expend time and assets on non-business related activities.Security Concerns. Protecting the value of proprietary corporate information is a primary concern in an age when e-mail and internet connections continue to expand. Work is carried out on equipment belonging to employers who have a legal right to the work product of the employees using it, Bayer said. It should be noted that the survey revealed that 90 percent of the companies engaging in any of these practices inform th eir employees that theyre doing so. Also, fruchtwein of the monitoring is performed on a spot-check basis rather than an ongoing 24-hour basis. Your Rights As an Employee As an employee, very few. According to the Privacy Rights Clearinghouse New technologies make it possible for employers to monitor many aspects of their employees jobs, especially on telephones, computer terminals, through electronic and voice mail, and when employees are using the Internet. Such monitoring is virtually unregulated. Therefore, unless company policy specifically states otherwise (and even this is not assured), your employer may listen, watch and read most of your workplace communications. Their Fact Sheet 7 Workplace Privacy has a very good summary FAQ about employees rights, or lack therefore, with respect to phone calls, computers, email, and voice mail. Obligation of Managers to Monitor Managers have an obligation to their company to monitor the activities of their employees to ensure com pliance with applicable laws and policies. They monitor their behavior, their adherence to the dress code, the way they greet customers. The need to monitor their electronic activities is equally as great and the reasons are the same. They should be sure to let employees know that they are being monitored electronically, in addition to letting them know what is being monitored and why what is acceptable and what is not. The easiest way is to develop and publish the companies policies with regard to the use of computers, the internet, email and voice mail. Managers should monitor for compliance and discipline as they would for any other company policy.

How to Gracefully Resolve Workplace Conflict

How to Gracefully Resolve Workplace ConflictHow to Gracefully Resolve Workplace ConflictIf youre lucky, you like and appreciate your colleagues. Theyre smart, motivated and generous - and if youre really fortunate, they feel the same way about you. But over the course of your career, youll likely find yourself in situations where you need to resolve workplace conflict with coworkers or supervisors, and youll need more than luck.When you share resources and spend time with other people for 40 or more hours a week, some clashes are pretty much inevitable. In worst-case scenarios, you have to involve management. Yet fruchtwein conflicts dont need to reach that level.Employers value staff who know how to sort out all sorts of problems - whether professional or interrolleal. You can be the person in your firm or department who navigates difficult disputes and sticky situations with diplomacy and professionalism. Here are seven tips to help you resolve workplace conflict.1. Repeat the se renity mantraYou and your fellow employees are not going to see eye to eye on every issue. Whether you have disagreements over politics or work projects, different opinions exist - and thats OK. Dont sweat the small stuff that doesnt directly affect work quality, and resolve to accept the annoying things you cannot change.2. Dont let the tension escalateLeaving conflicts unresolved typically makes them worse, and the result is wasted time and energy. Dont let arguments get in the way of productivity at work. After calming down and reflecting on the problem, take concrete steps toward getting the relationship back on track. If need be, act like the adult in the room and take action first, no matter how awkward or uncomfortable it feels.Check out our report on happiness in the workplace now3. Reopen lines of communicationWhen youre not getting along with someone else or theyre not getting along with you, the first thing that happens is a breakdown in dialogue. While this is a natural reaction, its also counterproductive. The best way to resolve a conflict is via effective communication, which is actually a two-pronged approach involvingspeaking and listening skills. Ask the person whats wrong, then really hear what they have to say - with the hope the other employee will do the same. Conflicts at work are rarely resolved by the silent treatment.4. Assume good intentionsSome workplace conflicts stem from misunderstandings rather than actual disagreements over fact or policy. For example, people continue using that pricey organic salad dressing you keep in the employee refrigerator. But rather than being too cheap to buy their own, perhaps they thought it was communal property. So, before you get angry, consider the situation from different points of view. Put simply Dont jump to conclusions.5. Be willing to give and takeThe word compromise sometimes has a negative connotation. Some people feel that compromising is synonymous with either giving in or giving up c herished principles. They struggle to concede even the smallest point. However, diplomacy is based on tradeoffs and finding an acceptable middle ground. Aim to create a win-win situation where both parties walk away gaining something.6. Let bygones be bygonesWhen you and the other person come to an understanding, move on and dont look back. You dont have to be best friends with people who rub you the wrong way, but you do have to be civil and professional. Life is too short to let grudges fester in the workplace.7. Know when help is needed to resolve workplace conflictSometimes empathy and dialogue go only so far. If the issue is serious, such as workplace bullying, and youve done all you can to resolve it, dont feel bad about asking management or human resources to recommend a way forward. Effective conflict resolution occasionally requires a mediator. Just be sure to approach management in an even-headed manner - and maintain that throughout the process.Your workplace is made up of various personality types. You will naturally gravitate toward some colleagues and away from others. The smart move for your career - and emotional health - is to not become embroiled in petty problems or workplace politics. And who knows? By having an open mind and spirit, you may even come to appreciate the finer qualities of a former rival. Tags

What the Experts Are Saying About Entry Level Programmer Resume and How It impacts You

What the Experts Are Saying About Entry Level Programmer Resume and How It impacts You Entry Level Programmer Resume Features On the contrary, it should illuminate the most impressive characteristics of your background. The degree of education which you have attained or intend to acquire is another crucial element. You should also have basic soft abilities, including your capacity to work well within a team or your capacity to head massive projects with success. The best way to become noticed by gaming studios is to produce games and set them in a portfolio. The Upside to Entry Level Programmer Resume Dont include what you would like since you wish to have them excited Bear in mind, your resume shouldnt repeat the data in your resume. So How About Entry Level Programmer Resume? In addition, it works for applicants that are changing careers. Beyond that timeframe, you dont will need to include details unless the positions are related to your existing career. You dont need to incorporate every job you have held, especially in case you have many years of expertise or have worked in unrelated fields. Also view a list of a number of the top rated entry-level positions across industries. Other individuals call for a degree but dont care what degree its, again so long as youre able to satisfy the other job requirements. Many times, you should adhere to a conventional curriculum vitae. It is possible to also talk with your colleges career counselors or start looking into your alumni network to discover alumni which may have the ability to suggest entry-level opportunities. Soft abilities, hard abilities, any skills in any way. Find a business which you mesh with. There are a lot of ways it is possible to present the info about each job. You dont get promoted simply because youve been doing the job for a specific quantity of time. Another part of discovering the most effective entry-level job for you is knowing the form of organizational culture th at is suitable for your style. Entry Level Programmer Resume You get promoted depending on the quality of your work and the sum of project responsibility you are able to handle. There are a lot of approaches to locate a great entry level-job. If youre interested in receiving your resume prepared to go, together with discoverable, the for free choice is an exceptional place to start. Try to remember, that theres no harm if your accomplishments are over by the conclusion of the very first page. For example, your time management abilities or comprehension of particular computer programs can be useful in most any position. 1 The very best example of a software engineer resume is one which receives the interview. If youre searching for a job for a software engineer, you already know that you will need to showcase your abilities and ensure hiring managers realize you keep at the forefront of development in the software engineering market. There are lots of programming jobs readi ly available, but they have various names based on the nation, state and game company. Computer science pros really like to tinker. Generally speaking, however, a college degree in something linked to computer science helps. To attract attention, you will want to compose a wonderful computer science resume. See the computer science resume template at the peak of this informative article. Instead, he listed only the ones that show hell deal with his prospective responsibilities easily. I share straightforward solutions to help you introduce a profession you adore. Instead, technical support work can supply a firm foundation for careers in different fields which also involve extensive use of computers. And, nowadays, its getting more and more important.

2 Reasons Why Communication with Candidates is Key in Recruiting - Spark Hire

2 Reasons Why Communication with Candidates is Key in Recruiting - Spark HireIt can be overwhelming at times to keep in constant communication with each of your candidates when you are juggling multiple job orders with several candidates in play for each order. However, in order to be successful in recruiting, it is extremely important that we always stay in communication with each of our candidates.There are two reasons why communication with candidatesis key to a recruiters job.1. Builds stronger relationshipsOne of the most important ways to ensure successful placements is to have solid relationships with candidates. Without a strong relationship between you and your candidates, you will inevitably miss out on important information that your candidate would share with you otherwise.For example, when a candidate has developed a trust in you as his recruiter, he is more apt to share with you any other potential job offers he has on the table. Knowing this information is what can hel p you to prevent a deal from falling apart in the final stages.If you know that your clients top choice candidate has another offer on the table, you will be able to notify your client and speed up the final decision making process. In addition, you will be able to understand what the candidate has on the table versus what it would take for him to accept an offer from your client.When you know this type of information, you are providing a valuable tafelgeschirr to not only your candidates, but also your clients.2. Everyone is on the same pageBy staying in constant communication with our candidates, we are ensuring that everyone stays on the same page when it comes to the interview process.Lets face it, there is nothing more frustrating to a candidate than the feeling of being left in the dark or forgotten. When this happens, many candidates may give up on your opportunity and begin to pursue other opportunities without informing you.Your clients are relying on you to hang on to the candidates, even during the hectic times when the hiring manager is unable to move forward or make a final decision as quickly as originally planned.If you want to make sure that you, your client, and your candidates are all on the same page, communication is key. Not only should you be contacting your client each week for an update, but you should also be contacting your candidates immediately after to follow up and let them know where they are in the process.How often do you believe you should communicate with your candidates? Please share your thoughts in the comments below.Image Tom Wang/BigStock.com

Sailing into the Stratosphere

Sailing into the Stratosphere Sailing into the Stratosphere Sailing into the Stratosphere90,000 feet in the air is just below the threshold for suborbital travel, nowhere near the normal altitude of the average airtuch. Yet, according to Ed Warnock, CEO of the Perlan Project, his goal is to change that, utilizing a sailplane to reach such soaring heights. Why? The answer, according their website, is to explore the science of giant mountain waves that help create the ozone hole and change global climate models. This will require the engineering of a spacecraft with glider wings that can fly in less than 3% of normal air density and at temperatures of minus 70 degrees C, conditions approximating the surface of Mars.We want to expand wind-borne flight to where we havent had orbital flight possible before, Warnock says. It approximates conditions on the planet Mars, so its even testing winged aircraft to see what its limitations would be there.Climbing the MountainBack on Earth, when soa ring in mountain waves, if a plane has too much drag, the lift in the wave is not sufficient to keep you rising, explains Warnock, who received his bachelorsdegree in aerospace engineering from the University of Arizona. We need to have a very efficient airplane for this as far as drag goes, so the little bit of updraft will carry the airplane, he explains. The air speed indicator in the cockpit is generated by air being rammed down a tube. We will fly between 45 and 100 knots indicated air speed, but as air gets thinnerit takes more air ramming down this tube to make the air speed indicator react. It takes more air passing over the wings to generate the lift we need, so we will be actually going faster than our indicated air speed. At the highest attitudes, it will be flying 400 miles per hour, true air speed.The Airbus Perlan 2 weighs about 1,900 pounds flight-ready, with two pilots onboard. The plane is 84 feet wide in the wingspan, 33.3 feet long, and the body is made almost ent irely of carbon fiber.gruppe Perlan doing a presentation on Airbus Perlan Mission II at Aeroclub Mendoza, Argentina. Image The Perlan ProjectThe wings are designed for very thin air and relatively high speed through the air, he says. The wing shape is probably pretty close to what you would see on a model airplane. Its reasonably thick compared to its length.Warnock says one person he talked to may have summed it up best. They said, If aviation were a language, a sailplane would be language as poetry. The sailplane is quiet, a sense of being one with the atmosphere as you fly it. Its like the difference between sailing and motor-boating.The second goal for the Perlan Project is to study the impact of these mountain waves, which are the largest waves on the planet, partly to understand how theyhave an impact on weather, he says.We know these waves are the primary cause of the ozone hole, and we also know that they can get steep sometimes, that they turn into tumbling, breaking waves, Warnock says. Some of the more significant turbulence on the planet are these mountain waves breaking and causing the stratosphere to mix and it mixes energy and particles vertically and has a downstream effect on weather.Part of the intense testing regimen is flutter analysis, in which researchers locate the harmonic points where there would be fluttering or shaking that can cause an aircraft to break up in flight, he says.We test to see if harmonic shaking is going on and we do that by vibrating the aircraft at specific frequencies using accelerometers to note if the plane has the frequency linger, for example, Warnock says. We run flutter allowances and send it to the company ATA, an aerospace company specializing in flutter analysis. They tell us if we have flutter modes that could be dangerous. If not, we keep going higher and higher and test every five thousand feet.A final goal is to encourage young people throughout the project, giving some students a chance to be involved in the experience in a very different way. Part of the stated mission of the Perlan Project reads These missions will provide education and inspiration for young people seeking careers of exploration and adventure in engineering and science.We allow students to give us experiments of theirs to see the effect of flight, Warnock says. Were just like them. Were in awe of what flight can be. We want to share the enthusiasm.Eric Butterman is an independent writer. For Further DiscussionWere just like them student engineers. Were in awe of what flight can be. We want to share the enthusiasm. Ed Warnock, CEO, The Perlan Project

Google diversity manifesto Can I be fired for my political beliefs

Google diversity manifesto Can I be fired for my political beliefsGoogle diversity manifesto Can I be fired for my political beliefsOn Monday, Google fired an employee for writing a controversial internal memo about the value of diversity initiatives at the company. James Damore, who confirmed to multiple outlets that he was the male software engineer behind the diversity memo, told Bloomberg News that he had been fired for perpetuating gender stereotypes.Damore told the New York Times that he believed the firing was illegal and that he would likely be pursuing legal action. Damore said that he had already filed a complaint with the National Labor Relations Board on the fundament that Google was misrepresenting and shaming me in order to silence my complaints.Can you be fired for your political beliefs? SometimesLadders talked with legal expert Jasmine McNealy, a University of Florida professor, about Damores case.To prove his case to the NLRB, Damore will need to prove that he was e ngaging in the kind of political speech that is federally protected, McNealy said. Under the National Labor Relations Act, youre allowed to engage in other concerted activities for the purpose of collective bargaining or other mutual aid or protection, which can include charged political speech.Even if its a private workspace, if you are talking about political issues as it relates to your employment or the employment environment, political speech is protected, McNealy said.What may bolster Damores case is that the U.S. Department of Labor is currently investigating Google for what it says is an extreme gender pay gap.He could point and be like, hey, I feel like they Google are retaliating against me because I made this statement related to some area that theyre under investigation for, McNealy said.Under the National Labor Relations Act, such retaliatory conduct by management would be illegal.Was it political speech?But first, McNealy said Damore would need to clear a bigger hurdle and prove that he was actually engaging in protected political speech.Political subject matter would be the discussion of whether or not Google should continue its diversity and inclusion programs, McNealy said.But that wasnt all Damore said.When he goes into women are this way or women are predisposed to such and such and thats not based in science, then theres perhaps problems, McNealy said. Statements like women are prone to neuroses are not backed up by scientific evidence.Titled Googles Ideological Echo Chamber, the memo alleged that women are underrepresented in technology because men and women biologically differ in many ways.Damore said women are less suited to technology jobs because they are more anxious and have lower stress tolerances than men. Meanwhile, he said that men are well-suited to leadership because they are born with a higher drive for status.Read more The key mistake at the base of the Google anti-diversity manifestoEx-Googler and current Facebook COO Sheryl Sandberg indirectly addressed the memo by disputing the biological differences Damore cited in his memo.(function(d, s, id) var js, fjs = d.getElementsByTagName(s)0 if (d.getElementById(id)) return js = d.createElement(s) js.id = id js.src = https//connect.facebook.net/en_US/sdk.jsxfbml=1version=v3.1 fjs.parentNode.insertBefore(js, fjs)(document, script, facebook-jssdk))Inequality in tech isnt due to gender differences. Its due to cultural stereotypes that persist. We all need to do more.Posted by Sheryl Sandberg onMonday, August 7, 2017McNealy said the case would hinge on these broad generalizations and whether the court will look at the document as a whole or specific instances within the document that could be considered problematic.If the NLRB sides with Damore in his complaint, he may be financially compensated, McNealy said. Google may even have to take Damore back.A court could rule for things like damages, or reputational or emotional injuries, but also reinstatement, she said. Thats a possibility.Google Engineer violated Code of ConductAlthough Google did not specifically comment on the firing, Google CEO Sundar Pichai addressed the controversy directly in a memo to employees. Pichai said that portions of the memo violate our Code of Conduct and cross the line by advancing harmful gender stereotypes in our workplace.Pichai noted that Damores memo violated the section of the Code of Conduct that directs each Googler to do their utmost to create a workplace culture that is free of harassment, intimidation, bias and unlawful discrimination.When youre an at-will employee in the U.S., you can be fired for almost any reason at all with or without notice, as long as the discharge does not violate a law, according to U.S. labor laws.Furthermore, creating a hostile workplace environment - which Google could argue Damore did for female and minority employees - isnt protected by your employer or the government.I would presume that their major argument w ould be that they have a duty to their employees internationally to tischset a standard and to make sure that the work environment for all of its employees is one that is not hostile, McNealy said. But importantly that it reflects the wish not to violate the law with respect to creating hostile work environments.And many Googlers believe that Damores words were hostile actions. Former Google executive Yonatan Zunger said the memo was grounds for firing because Damore had created a textbook hostile workplace environment where he would not be able to collaborate with anyone.Anyone can have any perspective they want, McNealy said. Its just whether or not those perspectives are going to create a workplace thats not conducive for their colleagues to continue to work and feel safe.Theres always another companyBut even if Google doesnt want Damore, some other employers still might. WikiLeaks publisher Julian Assange tweeted that his company would offer Damore a job because censorship is fo r losers.1/ Censorship is for losers. WikiLeaks is offering a job to fired Google engineer James Damore. https//t.co/tmrflE72p3- FreeAssange (tweets by campaign)? (JulianAssange) August 8, 2017

Emerging leader spotlight Bank of Americas Lisa Bogart

Emerging leader spotlight Bank of Americas Lisa BogartEmerging leader spotlight Bank of Americas Lisa BogartEvery month we ask an emerging leader we admire to share what theyre doing to take the lead in their career. We invite them to share how they achieved their current position, what obstacles theyve encountered on their climb, as well as tips for how to be a rising leader of influence.This month we shine the Emerging Leader Spotlight on Lisa Bogart, Business Solutions Technology Manager with Bank of America.Favorite leadership prozentanteilMy son introduced me to this quote when he was a thirteen-year-old hockey player. Ive thought of this quote countless times when stepping out of my own comfort zone.You miss 100% of the shots you never take. - Wayne GretzkyWhy did you choose your current career path?My path has taken many turns throughout my career. My current role was never planned. I have accepted several different roles through the years and Im thrilled I was given the oppor tunity within technology. I deliver technical solutions to solve business needs which improve the experience for our customers and clients. Its a great time to be a woman in technology. Im able to use my professional experience in my community, encouraging girls to explore STEM fields through my work with Girls Scouts and the Western New York STEM Council.What is the most important thing you have learned that has been critical to your career success?Focus on your responsibilities and do your best. Embrace change and stay positive. Ive been very fortunate my performance has been recognized by leadership over the years, leading me to new roles.What key steps did you take to get to the role you are in today?As I mentioned before, Ive had great leaders who had confidence in my ability. They provided opportunities to take roles I wouldnt have known about or planned myself.What is your leadership style?I believe results come from the team and each person has unique strengths and contribut ions. If you care about their success, both personally and professionally, it makes a difference. The strong diversity inclusion culture at Bank of America helps our success as leaders, because when an individual feels their work and their voice matter, they do great things.What are some top tips you can recommend to other women who want to be recognized as high-potential emerging leaders?Get involved in company networks or groups external to your role. This adds another layer of responsibility, causing you to stretch yourself while youre expanding your network of peers and leaders. Bank of Americas L.E.A.D. for Women network has opened up many opportunities for me internally as well as within my community.Have you recently experienced a career or leadership challenge that you overcame? How did you overcome that challenge?We often face challenges with deadlines, resource constraints and many other impacts that are out of our control, as well as situations that we couldve handled di fferently. Id refer to one of your webinar sessions, The F Word Failure. It provided great advice on using a set back as a tremendous learning and growth opportunity. Its so important to stay positive and understand it is part of your development journey.What professional accomplishment or result have you achieved in the past year that you are proud of?Im fortunate that my role in technology allows me to see tangible results that positively impact our customers and clients throughout the year. Ive been selected to lead our area through a significant strategy change which will occur over the next year. Its exciting and challenging to progress through each milestone.Connect with Lisa onTwitterandLinkedIn.This article first appeared on Be Leaderly.